Privacy Policy

At Swedish Fish Candy, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our site and interact with our candy collections.

What Swedish Fish Candy Collects When You Browse Our Site

Swedish Fish Candy collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to Swedish Fish Candy communications, we collect your name and email address.

Information collected automatically: When you visit Swedish Fish Candy, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and referral source. This information is collected through cookies and analytics tools.

Information from third parties: Swedish Fish Candy receives affiliate tracking data from Amazon Associates when you click our product links, and analytics data from Google Analytics to understand how visitors use our candy site.

How Swedish Fish Candy Uses Your Information

Swedish Fish Candy uses the information we collect to:

• Operate and improve the Swedish Fish Candy site and your browsing experience
• Respond to your inquiries about our candy collections
• Send you communications you’ve opted into, including updates about new Swedish Fish products
• Analyze site traffic and understand how visitors interact with our candy content
• Comply with legal obligations and maintain site security
• Prevent fraud and protect Swedish Fish Candy and our visitors
• Track affiliate referrals to Amazon.com for qualifying candy purchases

Cookies and Tracking Technologies on Swedish Fish Candy

Swedish Fish Candy uses several types of cookies and tracking technologies:

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of Swedish Fish Candy.

Analytics cookies: Google Analytics tracks how visitors use Swedish Fish Candy, including which candy pages are viewed, session duration, and traffic sources. This data is aggregated and anonymized to help us understand visitor behavior and improve our candy content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying Swedish Fish candy purchases to our affiliate links. These cookies help Amazon track which visitors came from Swedish Fish Candy.

You can manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of Swedish Fish Candy and limit your browsing experience.

How Swedish Fish Candy Shares Your Information

Swedish Fish Candy may share your information with:

• Service providers: Companies that help us operate Swedish Fish Candy, including web hosting providers and analytics services
• Amazon.com: As part of the Amazon Associates Program, we share referral information when you click our Swedish Fish candy product links
• Law enforcement: When required by law, Swedish Fish Candy may disclose information to government authorities or law enforcement
• Business transfers: In the event of a merger, acquisition, or sale of Swedish Fish Candy, your information may be transferred to the acquiring party

Swedish Fish Candy does not sell your personal information to third parties for their marketing purposes.

Data Security at Swedish Fish Candy

Swedish Fish Candy implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission between your browser and our servers. However, no method of transmission over the internet is 100% secure. While we strive to protect your information, Swedish Fish Candy cannot guarantee absolute security.

Your Privacy Rights When Visiting Swedish Fish Candy

All visitors to Swedish Fish Candy have the right to:

• Access the personal information Swedish Fish Candy holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Swedish Fish Candy
• Request restriction of processing

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access, rectification, and erasure of your personal information
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal
• Right to lodge a complaint with your local data protection supervisory authority

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Know what personal information Swedish Fish Candy collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your CCPA/CPRA privacy rights

State Privacy Rights (Virginia, Colorado, Connecticut, Utah):

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights:

To exercise any of these privacy rights, submit a request by email to the address listed in the Contact section below, or use the contact form on Swedish Fish Candy. We will respond to your request within 30–45 days. Swedish Fish Candy may need to verify your identity before processing certain requests to protect your information.

Children’s Privacy and Swedish Fish Candy

Swedish Fish Candy is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided Swedish Fish Candy with personal information, please contact us immediately using the information below. We will promptly delete any information we have collected from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links from Swedish Fish Candy

Swedish Fish Candy contains links to Amazon.com and other third-party websites where you can purchase the candy products we feature. Swedish Fish Candy is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit from Swedish Fish Candy.

International Data Transfers from Swedish Fish Candy

Swedish Fish Candy operates in the United States. If you access Swedish Fish Candy from outside the United States, your information may be transferred to, stored, and processed in the US. Swedish Fish Candy takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable international data protection laws.

How Long Swedish Fish Candy Retains Your Data

Swedish Fish Candy retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google Analytics’ data retention policies. You may request deletion of your information at any time by contacting us.

Email Communications from Swedish Fish Candy

If you subscribe to Swedish Fish Candy communications, you will receive periodic emails about our candy collections, new products, and updates. You may unsubscribe at any time by clicking the unsubscribe link in any email from Swedish Fish Candy or by contacting us directly using the information below.

Do Not Track Signals and Swedish Fish Candy

Some web browsers transmit “Do Not Track” signals to websites. At this time, Swedish Fish Candy does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.

Changes to This Privacy Policy

Swedish Fish Candy may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through our site or via email if you’ve subscribed to Swedish Fish Candy communications. Continued use of Swedish Fish Candy after changes are posted constitutes your acceptance of the revised Privacy Policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Swedish Fish Candy has shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, contact Swedish Fish Candy using the information below.

Consent to This Privacy Policy

By using Swedish Fish Candy, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use Swedish Fish Candy.

Contact Swedish Fish Candy About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact Swedish Fish Candy regarding your personal information, please reach us at: